Diploma of Advanced Studies in F&B Entrepreneurship & Management

This program explores food & beverage (F&B) operations from the ground up, with modules dedicated to concept development, marketing, customer service, and more. Discover how F&B provides a crucial revenue stream to many hotels, as well as being an attractive platform for entrepreneurship through standalone restaurants and bars.

What you learn provides a perfect foundation for a variety of career paths, such as business ownership, direct hotel F&B services, or management within the wider F&B sector including commercial and institutional catering services.

Location: Switzerland

Duration: Max two semesters

Total credits: 20 US/40 ECTS

Intakes: Spring and Fall

Semester 1

Immersive field trips

Semester 2

Six-month Internship

Business Research Project

Diploma of Advanced Studies or possible progression to Master of Advanced Studies

Program highlights

Features interactive lectures and hands-on projects.

Strong marketing element including visual storytelling and digital marketing.

Professional exposure to important F&B industry players in Europe.

Final semester internship or research project.

Immersive field trips

For this program, your industry exposure comes from a series of visits to important F&B industry players in Europe. During these residential trips, you will meet and interact with businesses representing the complete F&B chain, allowing you to discover more about international hospitality best practices, food and beverage concept development, operational trends, and digital marketing strategies.

It’s a chance to connect what you learn in class to the strategic and operational realities you’ll encounter in your professional career, while also growing your industry network.

Program details

Semester 1

International Hospitality Best Practices in Customer Service

Food & Beverage Concept Development

Food & Beverage Operations and Trends

Food & Beverage Management Essentials

Entrepreneurship Mindset, Innovation and Value Creation

Food Styling for Marketing Visuals

Digital Marketing and Leveraging the Social Media Environment

+ Immersive field trips

Semester 3

Six-month Internship

Business Research Project

Graduate with your Diploma of Advanced Studies

Study one more semester and graduate with :

Master of Advanced Studies in Hospitality Management with Specialization

Program entry requirements

Minimum age

Qualifications

Bachelor’s degree desirable

Professional hospitality experience

Two years for students with a Bachelor's degree or five years for students without degree

English level

Must be proficient enough for higher education studies. English language exam scores (issued within 24 months prior to the intended intake) are required for non-native speakers, or those who have not spent at least 2 years in full time English Education at University level prior to the intake.