Diploma of Advanced Studies in Marketing Management in Luxury Tourism

Making full use of being taught within a premier European luxury destination – Marbella – this program is focused on skills in marketing and management as they specifically relate to luxury tourism.

The curriculum enables students to analyze the key trends in luxury, including sustainability, while also delving deeply into the role of the marketer, with a special emphasis on areas such as strategic data analysis, customer relationship management (CRM), and agile digital marketing.

Location: Spain

Duration: Max two semesters

Total credits: 20 US/40 ECTS

Intakes: Spring and Fall

Semester 1

Exclusive Brands Week

Semester 2

Six-month Internship

Business Research Project

Diploma of Advanced Studies or possible progression to Master of Advanced Studies.

Program highlights

An intensive luxury marketing education across seven modules.

Exclusive Brands Week event & immersive field visits.

Includes sustainable luxury and ethics.

Final semester internship or research project.

Exclusive Brands Week & immersive field visits

Marbella’s status as an international luxury resort puts numerous world renowned brands in our neighborhood. Your field trip offers a carefully-curated series of visits to several of these key industry players. During these visits, you will meet and interact with senior marketers and management, giving you the opportunity to discover more about marketing in a real-world setting.

Throughout this immersive experience, you will connect what you learn in class to the strategic and operational realities you’ll encounter in your leadership career, while also growing your industry network.

Program details

Semester 1

Marketing for Luxury Tourism

Experiential Marketing

Luxury Fashion and Lifestyle Trends

Customer Relationship Management in Luxury

Innovation and Digital Transformation in Luxury

Sustainable Luxury and Ethics

Strategic Data Analytics for Decision Making

+ Exclusive Brands Week

Semester 3

Six-month Internship

Business Research Project

Graduate with your Diploma of Advanced Studies

Study one more semester and graduate with:

Master of Advanced Studies in Hospitality Management with Specialization

Program entry requirements

Minimum age

Qualifications

Bachelor’s degree desirable

Professional hospitality experience

Two years for students with a Bachelor's degree or five years for students without degree

English level

Must be proficient enough for higher education studies. English language exam scores (issued within 24 months prior to the intended intake) are required for non-native speakers, or those who have not spent at least 2 years in full time English Education at University level prior to the intake.