Master of Science in Sports Management & Events
Master of Science in Sports Management & Events
The dynamic and rapidly growing international sports and events industry provides exceptional career opportunities, as individual destinations, regions and even countries use sport as a means to diversify their economies while reinforcing their tourism and hospitality sectors.
This Master’s takes you beyond the field of play to explore in depth the business dimension of sports and events. Analyze the economics of sport at a local, national and international level while learning how to plan and execute events successfully. You will graduate with knowledge and skills suited to management and administrative roles across the global sports sector.
Location: Switzerland
Duration: Two semesters + Six-month Internship or Applied Project
Total credits: 45 US / 90 ECTS
Intakes: Fall
Semester 1
Switzerland
Semester 2:
Switzerland
+ Business field trip to Abu Dhabi
Semester 3
Six-month Internship
OR
Applied Research Project
Program highlights
Learn how sport functions as a global industry.
Acquire the skills needed to manage international events.
Gain practical experience through an internship or Applied Project.
Get closer to your topic
This Master's program combines academic study with a unique global immersion into the sports and events business. It includes a business field trip to Abu Dhabi, a rising hub for sports and events, and various visits leveraging Switzerland's status as home to numerous national and international sporting bodies. You will also hear from industry expert guest lecturers.
Program details
Semester 1
Economics of Sports and Event Industry
Marketing and Sponsoring in Sport Businesses
Brand Management - from Athletes to Sport Leagues
Consumer Behaviour for Sports and Events
Digital Media and Communication
Financial Management of Sports Companies
Sports, Events and Sustainability
Research Methods and Applications
Applied Project Management
Semester 2
Governance of International Sport Federations
Management of International Sport Events
Stakeholder Management and Contract Negotiations
Personal Leadership - Driving Performance
Applied Event Management
Entrepreneurship in the Sport and Event Business
E-sport and Innovations
The Social Dynamics of Sports
+ Business Field Trip to Abu Dhabi
Meet and Network with Industry Leaders
Semester 3
Six-month Internship, Portfolio and Self-Reflection
or
Applied Research Project
Program entry requirements
Minimum age
21
Qualifications
Bachelor’s degree
Professional hospitality experience
Work experience is a plus but not required
English level
Must be proficient enough for higher education studies. English language exam scores (issued within 24 months prior to the intended intake) are required for non-native speakers or those who have not spent at least two years in full-time English Education at University level prior to the intake.
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