Master of Science in Sports Management & Events

Master of Science in Sports Management & Events

The dynamic and rapidly growing international sports and events industry provides exceptional career opportunities, as individual destinations, regions and even countries use sport as a means to diversify their economies while reinforcing their tourism and hospitality sectors.

This Master’s takes you beyond the field of play to explore in depth the business dimension of sports and events. Analyze the economics of sport at a local, national and international level while learning how to plan and execute events successfully. You will graduate with knowledge and skills suited to management and administrative roles across the global sports sector.

Location: Switzerland

Duration: Two semesters + Six-month Internship or Applied Project

Total credits: 45 US / 90 ECTS

Intakes: Fall

Semester 1

Switzerland

Semester 2:

Switzerland

+ Business field trip to Abu Dhabi

Semester 3

Six-month Internship

OR

Master thesis

Program highlights

Learn how sport functions as a global industry.

Acquire the skills needed to manage international events.

Gain practical experience through an internship or Applied Project.

Get closer to your topic

This Master's program combines academic study with a unique global immersion into the sports and events business. It includes a business field trip to Abu Dhabi, a rising hub for sports and events, and various visits leveraging Switzerland's status as home to numerous national and international sporting bodies. You will also hear from industry expert guest lecturers.

Program details

Semester 1

Economics of Sports and Event Industry

Marketing and Sponsoring in Sport Businesses

Brand Management - from Athletes to Sport Leagues

Consumer Behaviour for Sports and Events

Digital Media and Communication

Financial Management of Sports Companies

Sports, Events and Sustainability

Research Methods and Applications

Applied Project Management

Semester 2

Governance of International Sport Federations

Management of International Sport Events

Stakeholder Management and Contract Negotiations

Personal Leadership - Driving Performance

Applied Event Management

Entrepreneurship in the Sport and Event Business

E-sport and Innovations

The Social Dynamics of Sports

+ Business Field Trip to Abu Dhabi

Meet and Network with Industry Leaders

Semester 3

Six-month Internship, Portfolio and Self-Reflection

or

Applied Research Project

Program entry requirements

Minimum age

21

Qualifications

Bachelor’s degree

Professional hospitality experience

Work experience is a plus but not required

English level

Must be proficient enough for higher education studies. English language exam scores (issued within 24 months prior to the intended intake) are required for non-native speakers or those who have not spent at least two years in full-time English Education at University level prior to the intake.

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