Master of Science in Sports Management & Events

The dynamic and rapidly growing international sports and events industry provides exceptional career opportunities, as individual destinations, regions and even countries use sport as a means to diversify their economies while reinforcing their tourism and hospitality sectors.

This Master’s takes you beyond the field of play to explore in depth the business dimension of sports and events. Analyze the economics of sport at a local, national and international level while learning how to plan and execute events successfully. You will graduate with knowledge and skills suited to management and administrative roles across the global sports sector.

Location: Switzerland Abu Dhabi

Duration full time: Two semesters + Six-month internship or Master thesis

Duration part-time: 18 months + Six-month internship or Master thesis

Total credits: 45 US / 90 ECTS

Intakes: Fall

Full-time - Switzerland and Abu Dhabi

Semester 1

Switzerland or Abu Dhabi

Semester 2:

Switzerland or Abu Dhabi

+ Business field trip

Semester 3

Six-month Internship

or Master thesis

Part-time - Abu Dhabi

Semester 1

3 evenings/week 3 courses

Semester 2

3 evenings/week 3 courses

Semester 3

3 evenings/week 3 courses

Semester 4

3 evenings/week 3 courses

Semester 5

Six-month Internship

or Master thesis

Program details

Semester 1

Economics of Sports and Event Industry

Marketing and Sponsoring in Sport Businesses

Brand Management - from Athletes to Sport Leagues

Consumer Behaviour for Sports and Events

Digital Media and Communication

Financial Management of Sports Companies

Sports, Events and Sustainability

Research Methods and Applications

Applied Project Management

Semester 2

Governance of International Sport Federations

Management of International Sport Events

Stakeholder Management and Contract Negotiations

Personal Leadership - Driving Performance

Applied Event Management

Entrepreneurship in the Sport and Event Business

E-sport and Innovations

The Social Dynamics of Sports

+ Business Field Trip

Meet and Network with Industry Leaders

Semester 3

Six-month Internship, Portfolio and Self-Reflection

Master thesis

Program highlights

Learn how sport functions as a global industry.

Acquire the skills needed to manage international events.

Gain practical experience through an internship or Master thesis.

Global Immersion in Sports & Events

During this Master's program, students gain a unique global immersion into the sports and events industry through academic study, field visits in Switzerland and a focused international business trip. They meet leaders from major sports federations, visit top-tier venues and observe event operations, gaining first-hand insights into trends and best practices. This experience sharpens professional skills, enhances networking and informs thesis research, while showcasing innovation, sustainability and leadership in sports management.

Student voices

“Just wrapped up an unforgettable study trip to Abu Dhabi with Les Roches. Over four days, we explored the city’s vibrant mix of sports, culture and innovation. As well as visiting Abu Dhabi Sports Council, Zayed Sport City and the future Les Roches campus, we also experienced top-tier venues such as Yas Marina Circuit, Etihad Arena and 321 Sports, learning about performance, event management and the region’s fast-growing sports ecosystem.”

Sebastian Garces Seelig, MSc Sports Management & Events

“Last week was an incredible experience working with the FIA – Fédération Internationale de l'Automobile at the Monza Grand Prix. I feel very lucky to have seen one of the most iconic Formula 1 races come together behind the scenes and to have met the team that makes it possible.”

Amelia Turner, FIA Intern

Career support

From the moment you arrive on campus to graduation and beyond, our dedicated Careers Services team will be with you every step of the way.

It offers:

Personalized one-to-one career counseling with experienced consultants
CV and LinkedIn workshops tailored to the sports and events sector
Connections with professionals based on your particular area of interest, whichever sports discipline or events specialism that may be

Based on your key skills and attributes, we will help you find the right role in the organization or field that’s best for you.

Employers

Les Roches has a long history, an enviable reputation and unparalleled industry connections, which means when premium brand employers are seeking talent, they come to us. For an idea of who, just look at some of the prestigious organizations attending our Sports & Events Career Day:

BMF (New York)
Discovery Land (Worldwide)
Planetswiss (Switzerland & Singapore)
The Jockey Club (Hong Kong)

Program entry requirements

→ Admission criteria

Alumni successes

The MSc in Sports Management and Events opens doors to some of the top names in the industry. That’s why many graduates from our program have gone on to secure roles in some of the most well-known events organizations around the world.