Master of Science in Marketing and Management for Luxury Tourism
Master of Science in Marketing and Management for Luxury Tourism
This Master’s program will prepare you for leading marketing projects and developing effective strategies. These skills are highly sought after by luxury tourism companies – as well as related sectors such as premium brands.
Through a practical and field-work learning approach, you will explore new marketing tools, innovative trends and new technologies. Upon graduation, you'll be equipped with the knowledge, skills and abilities to define successful marketing strategies for luxury brands.
Location: Spain
Duration: Nine months + Six-month Internship or Applied Project
Total credits: 45 US / 90 ECTS
Intakes: Spring and Fall
Semester 1
Spain
Semester 2:
Spain
+ Exclusive Brands Week
Semester 3
Six-month Internship
OR
Applied Research Project
Program highlights
Learn how to establish and grow premium brands.
Enjoy unrivalled access to key luxury players.
Master the techniques for value creation in luxury.
Get closer to your market
We believe a well-rounded graduate education blends academic learning with real-world experience. In this program, the latter comes from outstanding access to the luxury industry. We take you to visit top brands in our neighborhood and you get VIP access to Exclusive Brands Week, where the cream of the luxury industry visits campus to offer masterclasses and round table discussions.
Program details
Semester 1
Marketing for Luxury Tourism
Sustainable Luxury and Ethics
Luxury Fashion and Lifestyle Trends
Experiential Marketing
Innovation and Digital Transformation in Luxury
Strategic Data Analytics for Decision Making
Customer Relationship Management in Luxury
Semester 2
Market Research and Analytics in Luxury
Financial Statement Analysis and Performance Management
Strategy and Value Creation in Luxury
Leadership and Talent Management
Luxury Event Management and Communication
Designing Luxury Customer Experience
+ Exclusive Brands Week
Luxury immersion, masterclasses and networking
Semester 3
Six-month Internship, Portfolio and Self-Reflection
or
Applied Project
Program entry requirements
Minimum age
21
Qualifications
Bachelor’s degree
Professional hospitality experience
Work experience is a plus but not required
English level
Must be proficient enough for higher education studies. English language exam scores (issued within 24 months prior to the intended intake) are required for non-native speakers or those who have not spent at least two years in full-time English Education at University level prior to the intake.
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