Master of Science in Marketing and Management for Luxury Tourism

This Master’s program will prepare you for leading marketing projects and developing effective strategies. These skills are highly sought after by luxury tourism companies – as well as related sectors such as premium brands.

Through a practical and field-work learning approach, you will explore new marketing tools, innovative trends and new technologies. Upon graduation, you'll be equipped with the knowledge, skills and abilities to define successful marketing strategies for luxury brands.

Location: Spain

Duration: Nine months + Six-month Internship or Master thesis

Total credits: 45 US / 90 ECTS

Intakes: Spring and Fall

Semester 1

Spain

Semester 2:

Spain

+ Exclusive Brands Week

Semester 3

Six-month Internship

Master thesis

Program highlights

Learn how to establish and grow premium brands.

Enjoy unrivalled access to key luxury players.

Master the techniques for value creation in luxury.

Get closer to your market

We believe a well-rounded graduate education blends academic learning with real-world experience. In this program, the latter comes from outstanding access to the luxury industry. We take you to visit top brands in our neighborhood and you get VIP access to Exclusive Brands Week, where the cream of the luxury industry visits campus to offer masterclasses and round table discussions.