This program provides a comprehensive introduction to the structure, scale, and commercial dynamics of the global live events industry, spanning experience design, operations and safety, commercial strategy, and the broadcast and streaming technologies that now define how live events are produced and monetized beyond the physical venue.

Across three semesters and two campuses, the program moves from the operational and commercial disciplines of live production in Marbella—including operations and safety, revenue and sponsorship, and broadcast and streaming—to the aesthetic and creative precision of luxury event design, media production, and entertainment brand strategy in Crans-Montana. Students then choose between a semester-long professional internship or a supervised master's thesis. Technology and sustainability are treated as cross-cutting disciplines woven throughout the curriculum rather than as isolated topics, reflecting how they operate within the live events industry.

The program is deliberately positioned outside competitive and major sporting events, which are covered in depth by Les Roches’ dedicated MSc in Sports Management and Events. Instead, it concentrates on live music and festivals, luxury social and celebration events, and entertainment, media, and brand experiences. Graduates leave with the commercial rigor, creative range, and cross-cultural leadership skills required to build, finance, and deliver entertainment experiences that compete on the global stage.