Master’s in Sports Management & Events
Earn a competitive edge with an immersive degree that takes you beyond the field of play
- Investigate the economics and financial management of sports
- Explore brand strategy from events and organizations to individual sportspeople
- Learn how to manage international events successfully
- Use applied business field trip to build your sports industry network
The dynamic and fast-growing international sports and events industry provides exceptional career opportunities, as individual destinations, regions and even countries use sport as a means to diversify their economies while reinforcing their tourism and hospitality sectors.
This Master’s in sports management takes you beyond the field of play to explore in depth the business dimension of sports and events. Analyze the economics of sport at a local, national and international level, while learning how to plan and execute events successfully. You will graduate with the knowledge and skills suited to management and administrative roles across the global sports sector.
Accredited by
Learn in a global center of sports administration
Switzerland is not only located at the heart of Europe, it’s also a global center for sports administration. The country is home to the International Olympic Committee (IOC), FIFA, UEFA, the Union Cycliste International (UCI), as well as international federations for sports as diverse as triathlon, gymnastics, ice hockey, and table tennis. Studying in Switzerland puts you on the doorstep of all these bodies and many more.
Academic Structure
Semester 1
6 months
Semester 2
6 months
- Business Field trip to Abu Dhabi
- Immersive field visits in Switzerland
Semester 3
6-month internship
OR
Applied project
Graduate with a Master’s in Sports Management & Events
Academic content
Across one intensive year of study you will learn on campus and on location, with academic modules that build a complete picture of the global sports and events industry.
Semester 1:
Learn how sport functions as a global business, including the economics of sports events at all levels. Additionally, you will take a deep dive into sports marketing, with a special focus on brand building and analyzing consumer behavior.
Semester 2:
Broadening your scope of study towards international sporting events and federations, you will learn more about governance and stakeholder management, while also tackling ethical considerations and developing your leadership toolbox. As a Master’s in event management alongside sports, the secrets of successful event execution will form a key portion of your second semester studies.
A business field trip also builds your knowledge and network, while you can opt to complete your program with a professional internship or Applied project.
Business field trip and Immersive local business trips
Business field trip: Students will embark on a transformative journey to Abu Dhabi, where they will engage with industry leaders against the backdrop of Formula 1, offering invaluable insights and connections.
Immersive Local Business Trips: Our curriculum includes local business trips to associations, offering hands-on experiences and practical knowledge in real-world settings. Throughout these visits you will be able to interact with founders and senior management, connecting what you’ve learned in class to the strategic and operational realities of managing innovation in the sports and hospitality industries. The trips are also an ideal opportunity to grow your sports industry network.
Internship or Applied project
Your two study terms conclude with the option to undertake a professional internship or to complete an Applied Project.
Admission requirements
Let us power your career
Every graduate program from Les Roches delivers a uniquely strong return on investment, by giving you the knowledge and skills to accelerate your career.
Brands visit our campuses every year to find talent
Of career-seeking students have one or more job offers by graduation
Possible career paths with a Master’s in Sports Management & Events
Sports Venue Manager
VIP Event Manager
Sports Marketing Coordinator
Conference Center Manager
Sports Marketing Manager
Operational Director Corporate
Event Planner
Events Executive
Benefit from personalized career support
Our expert Career Services team will work with you to define a personalized career path that suits your skills, abilities and ambition. From how to get the best out of recruitment days to introductions to companies you couldn’t reach off the street, the team will guide you towards the career you desire. Importantly, as part of our promise to all Master’s students, this support now carries on past graduation and throughout your professional life.
Build a valuable network
Our close-knit campus community enables you to form lasting connections with your peers, while your network will also expand through the field trip and your internship if you choose that path. On graduation, you become a member of the prestigious Les Roches Alumni Association (LRAA), giving you life-long access to an incredible network that can boost your career prospects in this highly competitive industry.
Start your journey now
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