In our ongoing endeavor to maintain brand consistency, we're providing essential guidelines to ensure uniformity across all Les Roches videos.
Les Roches Video Guidelines
Golden rule
Always obtain written consent from everyone appearing on screen before filming or publishing any video.
Video duration
To ensure content remains engaging and viewer-friendly, please adhere to the following time limits based on video type:
- Teasers: up to 30 seconds, maximum
- Event Highlights (No Interviews): 30–45 seconds
- Event Highlights (With Interviews/Talking Heads): Up to 1.5 minutes
- Graduation Highlights: 4 minutes max
- Student Testimonials: Up to 1.5 minutes
- Program Explainer Videos: Up to 2 minutes
Keep it concise. Make it impactful!
Music style
Our video style is dynamic and energetic. To maintain consistency and brand tone, please follow these music rules which directly impact the post-production of the videos:
- Match the editing pace to the rhythm of the soundtrack—cut scenes in sync with the beat.
- Use quick cuts and varied angles to maintain viewer interest.
- Avoid long, static shots; keep the visuals engaging and fast-moving.
- Avoid slow-motion shots.
Music selection
- General Use (All Videos): Use instrumental lounge or upbeat tracks. Avoid intense drumming and recognizable genres such as hard rock, hip hop, or country.
- Graduation Videos: Cinematic or orchestral music is allowed to evoke emotion, while still remaining instrumental.
- Important: No vocals or singing in any video—instrumentals only.
Testimonial style
To keep testimonial videos dynamic and visually engaging, please follow these filming best practices:
- Avoid locked-off shots or static tripods — no static frames
- Frame for both horizontal and vertical versions — avoid extreme close-ups
- Whenever possible, film talent walking or engaged in light activity while talking
- If talent is standing still, use handheld camera work or include subtle camera movement
- Encourage natural movement and hand gestures to enhance energy and authenticity
- Talent should always speak directly to the camera (no off-camera interviews)
- Film in multiple campus locations to showcase environment and variety
- When possible, capture relevant b-roll with the speaker (walking, interacting, studying, etc.)
- Use shallow depth of field for a cinematic, professional look
Program Explainer Videos
- Keep delivery direct and focused — avoid lengthy intros or overly sweet/personal tones
- Get to the core message quickly to maintain viewer attention
Our Do's & Don'ts
Logo Usage
- Do not animate the logo — the only exception is the approved outro with a dark green background (HEX #002120)
- No animated intros allowed
Subtitles
- Font: Suisse Int’l Book
- Size: 40
- Position: Bottom of screen, using a 5% safe area margin
- Text Fill Color: HEX #000000 (black)
- Background: Opacity: 85% Size: 15 Corner Radius: 0
- Effects: No stroke No shadow
Lower Thirds
- Name + Last Name: Suisse Int’l Book
- Job Title / Program: Suisse Works Book
- Company Name or “Class of XXXX”: Suisse Works Book Italic
- Positioning: 30% from the bottom 7% from the left
- Background: Default: No background unless needed For better legibility: Use black background (HEX #000000) at 70% opacity
On-Screen Text (Centered Titles / Large Text in Middle of Screen)
- Maximum 2 lines — keep messaging short and impactful
- Font Use: Avoid using Suisse Works Book alone Instead, use a mix of Suisse Int’l Book and Suisse Works Book Italic for visual contrast
- Styling: No strokes No shadows No fancy animations, bouncy effects, or flashy transitions — keep it clean and subtle
- Legibility: For better visibility, use a black background (HEX #000000) at 70% opacity, as outlined in the Lower Thirds section
Dress code & background
Dress Code
- Follow the Les Roches dress code whenever possible.
- If the full dress code can’t be followed (e.g., summer program), avoid the following: Bikinis Open shirts Mini skirts Extreme or “crazy” hairstyles
Background
- Keep the background tidy and professional.
- No bottles, coffee cups, books, or any clutter on desks or tables.
Thank you for your dedication to upholding our brand standards!
We trust these resources and guidelines will assist you in creating materials that accurately reflect our brand identity. For inquiries or assistance, please contact the marketing department at marketing@lesroches.edu →
