Executive Diploma of Advanced Studies in Marketing for Luxury Tourism
Acquire the key skills for luxury marketing Study alongside your present role
Executive Diploma of Advanced Studies in Marketing for Luxury Tourism
Acquire the key skills for luxury marketing
Study alongside your present role
Blending online learning with exceptional on-campus experiences, this Executive Diploma of Advanced Studies (DAS) delivers usable knowledge that will accelerate your career in luxury marketing.
The bespoke taught modules enable you to explore new marketing tools, innovative trends and new technologies. You’ll analyze the key trends in luxury, including sustainability, while also delving deeply into the role of the marketer – with a special focus on areas such as strategic data analysis, customer relationship management (CRM), and agile digital marketing.
By the program’s conclusion, you’ll be ready to lead marketing projects and develop effective strategies for luxury brands, helping to strengthen brand loyalty and build long-term value.
Location: Blended Online + Residential/Exclusive Brands Weeks in Marbella
Duration: 6 months of executive education + 6 month internship or applied research project
Total credits: 20 US / 40 ECTS
Intakes: Spring and Fall
4 Modules
Classes available 24/7 + Residential Weekin Marbella + Exclusive Brands Week
Applied research project or Internship - 6 months
Program highlights
Self-paced study you can fit alongside your present role
Interactive lectures and hands-on projects with expert faculty
High level marketing content focused on the luxury sector.
Opportunity to participate in Exclusive Brands Week (Marbella).
Program modules at a glance
Module 1
Understanding Luxury Tourism
+ Residential Week in Marbella
Module 2
Sustainable Luxury & Ethics
Luxury Fashion and Lifestyle Trends
Experiential Marketing
Module 3
Digital Marketing and Innovation
Data Analytics for Decision Making
Customer Relationship Management in Luxury
Module 4
Exclusive Brands Week in Marbella
+ Residential Week project
Internship
or Applied Research Project
Residential Week in Marbella
Live the Les Roches experience
Immerse yourself in the Les Roches way of life during an exclusive Residential Week at our Marbella campus.
This experience blends academic insight with real-world exposure through lectures on Module 1: Understanding Luxury Tourism, inspiring talks from top industry guest speakers, and curated field trips to leading luxury tourism destinations.
A unique opportunity to connect with the heart of the industry—and the spirit of Les Roches.
Get closer to the most exclusive brands
As an executive student, you’ll receive VIP access to Exclusive Brands Week, where the cream of the luxury industry visits our Marbella campus to offer masterclasses and round table discussions.
Program entry requirements
Minimum age
Minimum age requirement not applicable provided that all other admission requirements are met
Qualifications
Bachelor highly recommended
Professional experience
Minimum 5 years experience for students without a Bachelor's degree. Minimum 2 years of experience for students with a Bachelor's degree.
English requirements
Must be proficient enough for higher education studies. English language exam scores (issued within 24 months prior to the intended intake) are required for non-native speakers, or those who have not spent at least 2 years in full time English company prior to the intake.
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