Diploma of Advanced Studies in F&B Entrepreneurship and Management
Executive Format
Transform your knowledge of F&B management Study alongside your present role
Diploma of Advanced Studies in F&B Management - Executive Format
Flexible, focused learning for your high potential employees
With a comprehensive suite of online learning modules, supplemented by two immersive weeks on campus, this Diploma of Advanced Studies (DAS) delivers usable knowledge to accelerate your career progression within the food & beverage sector.
Across three taught modules you’ll explore F&B operations from the ground up, with a consistent emphasis on innovative and entrepreneurial thinking. Two Residential Weeks on campus add valuable face-to-face learning and networking, supplemented by an exciting program of masterclasses and guest lectures.
By the conclusion of your studies, you’ll have developed the mindset and competencies needed to identify opportunities, think creatively, and drive innovation in dynamic commercial environments.
Format: Executive format
Location: Blended Online + 2 Residential weeks
Duration: 18 weeks of executive education + Applied Research Project
Total credits: 15 US / 30 ECTS
Intake: Spring & Fall
Module 1
Operational Excellence in F&B Management Customer Experience in Hospitality + Residential Week
Module 2
Entrepreneurial Mindset, Innovation, and Value Creation in F&B F&B Concept Development and Branding & Sustainable Operations
Module 3
Digital Marketing, Visual Storytelling & Content Strategy + Residential Week
+ Applied Research Project
Further study options
We offer flexible program pathways tailored to hospitality professionals. Participants can progress to the Master of Advanced Studies in Hospitality Management by completing one additional semester of the DAS in International Hospitality Management.
Flexible Completion & Residential Weeks While the program is designed to be completed in 18 weeks, participants have the flexibility to extend their studies for up to 24 months, allowing them to balance their learning with professional and personal commitments. Residential weeks are scheduled within Modules 1 and 3; if participants are unable to attend their assigned cohort, they may join the corresponding residential week with one of the next three cohorts.
Program highlights
Flexible online study ideally suited to working professionals
Interactive lectures and hands-on projects with expert faculty
Residential weeks in Marbella and Crans Montana
Strong marketing element, including visual storytelling and digital marketing
Program modules at a glance
Module 1 Operational Excellence in F&B Management
Acquire the core competencies required to manage F&B operations effectively. The curriculum covers restaurant revenue management, menu design and planning, menu engineering, service styles and service models, as well as all key aspects of financial performance, cost control, and supply chain innovation. Students develop analytical and managerial skills to drive operational efficiency, ensure quality, and enhance profitability across diverse F&B settings.
+ Residential week
Customer Experience in Hospitality
Explore the strategic principles and practices that shape exceptional guest experiences in global hospitality settings. Through case studies, applied frameworks, and service design tools, they examine how to craft memorable, differentiated interactions across the customer journey. Journey mapping, experience staging, service recovery, and loyalty programs are key components, equipping students with the skills to design, deliver, and continuously improve service experiences that drive satisfaction, loyalty, and brand value.
Module 2 Entrepreneurial Mindset, Innovation, and Value Creation in F&B
Develop the mindset and competencies required to identify opportunities, think creatively, and drive innovation in dynamic business environments. Through lectures and experiential learning, they explore market analysis, business model development, and strategic approaches to innovation. Focus on business models, funding, growth strategy, and value proposition for F&B ventures ensures applied relevance and sector-specific depth.
F&B Concept Development and Branding and Sustainable Operations
Explore the intersection of F&B creativity and strategic business thinking. Through interactive lectures and hands-on projects, they examine the process of concept ideation, emerging trend analysis, business planning, and operational execution. Emphasis is placed on aligning food and beverage concepts with market gaps, brand identity, business solution, and target audience. Students refine their creativity and entrepreneurial insight while developing innovative, market-responsive F&B concepts positioned for real-world impact.
Module 3 Digital Marketing, Visual Storytelling & Content Strategy
Develop strategies to engage audiences and strengthen food and hospitality brands through digital platforms. Learn how to create impactful content, manage communities, leverage online advertising and analytics, and optimize campaigns across social channels. Through hands-on workshops, develop your skills in food styling, photography, visual storytelling, and content creation to create compelling brand experiences that drive engagement and elevate brand perception.
+ Residential week
+ Applied Research Project
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Discover more about our expert faculty team
Dr. Albian Albrahimi
Assistant Dean of Graduate Programs, specializes in Hospitality Financial Forecasting. He holds a BSc in Finance and Accounting from the University of Tirana (2011), an MSc in Finance with a specialization in Financial Analysis from the University of Neuchâtel (2016), and a PhD in Financial Accounting (2021).
Vincenzo Aiosi
With over 20 years of experience in the luxury hospitality sector, Vincenzo Aiosi has worked across Germany, the UK, Latvia, and Switzerland, bringing deep expertise in fine dining and guest experience. His career includes key roles at Relais & Châteaux, Kempinski Hotels, and Michel Roux’s The Waterside Inn, the first restaurant in the UK to earn three Michelin stars. Vincenzo is also a certified sommelier and vice-president of the Valais chapter of the Association of Swiss Professional Sommeliers (ASSP).
Residential weeks
Marbella and
Crans Montana
Two Residential Weeks. One Connected Experience.
The program combines flexible online learning with two immersive residential weeks at Les Roches campuses in Spain and Switzerland. These on-campus experiences bring participants together to connect with faculty and peers, learn from industry experts, and apply their knowledge in real-world hospitality environments.
Residential Week 1 — Foundations & Immersion | Spain Launch your journey in the Spanish Rivera through interactive learning, practical workshops, industry visits, and networking, while building strong connections with your cohort.
Residential Week 2 — Application & Deep Dive | Switzerland Consolidate and apply your learning through masterclasses, real-world projects, case studies, presentations, and career-focused sessions, creating a valuable final networking and learning milestone.
The three programs — DAS in International Hospitality Management, DAS in F&B Entrepreneurship and Management, and DAS in Commercial Strategy and Revenue — run their residential weeks concurrently, creating additional opportunities to connect, collaborate, and learn alongside professionals from different areas of hospitality.
Masterclasses and guest speakers
The food & beverage industry is exciting, highly visual and extremely hands-on.
Our DAS program brings the industry to life through a carefully curated and constantly evolving program of masterclasses and guest speakers.
Masterclass examples include, but are not limited to:
- Food Styling & Content Creation for Instagram and TikTok
- Tapas & Innovation – with a Michelin-star tapas chef
- Local to Global: Building Mediterranean Brands
Typical guest speaker profiles include:
- Restaurant chef-owner
- Start-up founder
- Beverage brand manager
- Hospitality investor
Exceptional value for our corporate partners
We are delighted to make this program available to our corporate partners at a special business rate of CHF 12,000 – representing a saving of CHF 6,700 against the regular student fee.
The fee covers all online tuition, together with accommodation and meals, face-to-face classes and visits/experiences during the program’s two Residential Weeks. Please note that participants’ travel costs to and from campus for Residential Weeks are not included.
Program entry requirements
Short programs
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