Diploma of Advanced Studies in Commercial Strategy and Revenue
Executive Format
Diploma of Advanced Studies in Commercial Strategy and Revenue - Executive Format
With a flexible online format and 24/7 access to learning resources, this 18- weeks Diploma of Advanced Studies allows you to develop advanced commercial expertise while continuing your professional career. The program combines online learning with two immersive residential weeks— one in Marbella and one in Crans Montana—giving you the opportunity to connect with an international community of hospitality professionals and apply your learning in a dynamic environment.
Across three advanced modules, you’ll explore commercial strategy and deal-making, multiproperty revenue and distribution, and AI-driven commercial analytics. You’ll develop the skills to structure strategic partnerships, negotiate commercial agreements, optimize performance across portfolios, and turn complex data into clear, decision-ready recommendations.
Format: Executive format
Location: Blended Online + 2 Residential weeks
Duration: 18 weeks of executive education + Applied Research Project
Total credits: 15 US / 30 ECTS
Intake: Spring and Fall
Module 1
Commercial Strategy & Deal Structuring
Negotiation & Partnership Management in Hospitality + Residential Week
Module 2
Advanced Revenue Management & Distribution Strategy Digital Distribution & Channel Strategy
Module 3
Commercial Analytics & AI-Driven Decision Making + Residential Week
+ Strategic Commercial & Revenue Project
Further study options
We offer flexible program pathways tailored to hospitality professionals. Participants can progress to the Master of Advanced Studies in International Hospitality Management by completing one additional semester of the DAS in International Hospitality Management.
Flexible Completion & Residential Weeks While the program is designed to be completed in 18 weeks, participants have the flexibility to extend their studies for up to 24 months, allowing them to balance their learning with professional and personal commitments. Residential weeks are scheduled within Modules 1 and 3; if participants are unable to attend their assigned cohort, they may join the corresponding residential week with one of the next three cohorts.
Program highlights
Drive stronger commercial performance
Undertake a ‘practical approach project’ to bring your skills to a very high level.
Optimize revenue across multiple international properties
Apply Your Learning to Real-World Challenges
Program modules at a glance
Module 1 Commercial Strategy & Deal Structuring
Increase expertise in commercial agreements and deal-making in international hospitality, examining management contracts, franchise agreements, joint ventures, and strategic alliances. Learn how to structure deals, align stakeholder interests, and create long-term value, using real-world hospitality transactions to build practical commercial skills.
+ Residential week
Negotiation & Partnership Management in Hospitality
Develop advanced negotiation and conflict-resolution skills for high-stakes hospitality partnerships, from owner-operator relationships and franchise renewals to joint ventures. Learn to protect long-term relationships, align stakeholder interests, and structure responsible agreements, integrating ESG principles and fair-dealing practices as a strategic commercial advantage.
Module 2 Advanced Revenue Management & Distribution Strategy
Develop advanced, portfolio-level revenue and distribution strategies across properties, brands, and market segments. Learn how to optimize total revenue, manage channel economics, and strengthen OTA and direct-booking performance while applying AI-powered forecasting, dynamic pricing, and demand segmentation to drive smarter and more responsible commercial decisions.
Digital Distribution & Channel Strategy
Examine digital distribution and channel strategy, learning how to optimize OTAs, metasearch, GDS, direct channels, and emerging booking technologies while protecting margins and maintaining a consistent guest experience. Gain insight into channel performance, rate parity, and AI-driven attribution to make smarter distribution decisions and strengthen commercial performance.
Module 3 Commercial Analytics & AI-Driven Decision Making
Turn commercial and revenue data into actionable business decisions, using AI-driven analytics, dashboards, and predictive modeling to address strategic questions. Learn to translate complex analysis into clear, board-ready recommendations and communicate insights effectively to both technical and non-technical stakeholders.
Strategic Commercial & Revenue Project
Apply your commercial strategy, revenue management, and distribution expertise to a real hospitality challenge and deliver an evidence-based recommendation for senior management or ownership. Working under faculty supervision, tackle contemporary priorities such as AI-driven revenue transformation, digital distribution, or partnership renegotiation, translating your analysis into a decision-ready strategic solution.
+ Residential week
+ Strategic Commercial & Revenue Project
Residential weeks
Marbella and
Crans Montana
Two Residential Weeks. One Connected Experience.
The program combines flexible online learning with two immersive residential weeks at Les Roches campuses in Spain and Switzerland. These on-campus experiences bring participants together to connect with faculty and peers, learn from industry experts, and apply their knowledge in real-world hospitality environments.
Residential Week 1 — Foundations & Immersion | Spain Launch your journey in the Spanish Rivera through interactive learning, practical workshops, industry visits, and networking, while building strong connections with your cohort.
Residential Week 2 — Application & Deep Dive | Switzerland Consolidate and apply your learning through masterclasses, real-world projects, case studies, presentations, and career-focused sessions, creating a valuable final networking and learning milestone.
The three programs — DAS in International Hospitality Management, DAS in F&B Entrepreneurship and Management, and DAS in Commercial Strategy and Revenue — run their residential weeks concurrently, creating additional opportunities to connect, collaborate, and learn alongside professionals from different areas of hospitality.
Exceptional faculty:
Marija Nemec
Education:
- Master's Degree in Project Management from Belgrade, Serbia
- Executive Master's Degree in Leadership, Coaching, and Emotional Intelligence from Madrid, Spain
- Fellow Member Trainer and Coach accredited by a Swiss Association for Neuro-Linguistic Programming
- Internationally Certified Practitioner of PCM, POY, and ICF Coaching Methodologies
Key points:
- Over 5 years of experience in managing an international training and development center
- More than 10 years of expertise in the field of training and coaching
- Successfully coached over 500 professionals and teams in diverse international environments
- Designed and delivered over 300 tailor-made trainings, programs, and courses
Dr. Ainhoa Otamenti
Education:
- Ph.D. in Clinical Psychology
- Master’s Degree in Personal Coaching and Organizational Leadership
- Postgraduate Diploma in Human Resources Management
- Internationally Certified Practitioner of 16-PF, MBTI, and FIRO-B personality questionnaires, TKI questionnaire for conflict management, and EJI for emotional intelligence.
Key points:
- Expertise in managerial positions in Higher Education.
- Over 20 years of teaching experience in areas of Psychology, Organizational Behavior, Talent Development, Personal and Professional Development, Training of Trainers, Sociology, etc.
- More than 15 years of experience offering in-house training and consultancy in companies from private and public sectors (hospitality, education, healthcare, transportation, and innovation).
- Author of several book chapters and scientific peer-reviewed articles in Psychology; also co-author of several publications about education and e-learning.
Program entry requirements
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