Executive Master of Advanced Studies in International Hotel Management
Executive Master of Advanced Studies in International Hotel Management
Expand your strategic perspective and lead hospitality businesses with greater impact.
Purpose-designed for experienced hospitality professionals, this Executive Master develops the broader strategic capabilities needed to lead in today’s complex and rapidly evolving international hospitality industry. Building on core hotel management expertise, the program goes beyond operational management to focus on strategic leadership, people management, crisis response, international strategy, and real estate and investment.
The program is structured to be completed in 9 months across five modules, combining business management fundamentals with emerging concepts shaping the future of hospitality. Delivered in a flexible blended/hybrid executive format, it is designed to fit alongside your professional role and personal commitments. Participants have up to 24 months to complete the program, providing the flexibility to balance their studies with their career.
An Applied Research Project connects learning with real-world business challenges, enabling participants to develop innovative solutions while strengthening their leadership, resource management, and decision-making capabilities.
Develop the strategic mindset, leadership capabilities, and business acumen to advance your career and shape the future of hospitality.
Format: Executive education
Location Blended Online + Residential weeks
Duration: 9 months of executive education + Applied Research Project or Intership
Total credits: 30 US / 60 ECTS
Intake: Spring & Fall
5 Modules + Applied Research Project
Classes available 24/7 + 3 Residential Weeks
Program highlights
100% online + 3 Residential Weeks
Flexible, one-to-one support throughout
Classes available 24/7
Align your learning pathway to your career goals.
Interactive lectures and hands-on projects with expert faculty
Build a strong professional network
Program details
Module 1
Hospitality Immersion Program (optional)
A Practical Approach to Protocol and Etiquette
Advanced Hospitality Operations
Marketing Strategies for Hotel Management
+ Residential Week
Module 2
Leadership and Organizational Behavior
Revenue Management
Alternative & Sustainable Trends in Tourism
Module 3
Advance Finance and Budgeting
Data Analytics (digital) for decision making
+ Residential Week
Module 4
International Human Resources
Entrepreneurship and Business Modelling
Project Management
Module 5
International Business Strategy
Hospitality Real Estate & Investment
Crisis Management
+Applied Research Project
+ Residential Week
Flexible Completion & Residential Weeks While the program is designed to be completed in 9 months, participants have the flexibility to extend their studies for up to 24 months, allowing them to balance their learning with professional and personal commitments. Residential weeks are scheduled within Modules 1, 3 and 5; if participants are unable to attend their assigned cohort, they may join the corresponding residential week with one of the next three cohorts.
Discover more about our expert faculty team
Anne DeBard
Expert in service excellence, etiquette, and luxury codes. Founder of AD Excellence and EAF, she trains staff in luxury hospitality and retail, working with top brands like Ritz Paris, LVMH, and Mandarin Oriental. She also works with private households and delivers international seminars.
Cristina Borges
CMO at Sublime Hotels, Cristina leads marketing and brand strategy for Sublime Comporta and Sublime Lisboa. With a background at Puente Romano, she brings award-winning expertise in luxury hospitality marketing, blending wellness, sustainability, and local culture to shape unforgettable guest experiences.
Dr. Ainhoa Otamendi
Ainhoa Otamendi, faculty since 2013, holds a PhD in Psychology and a PGD in HR Management. Pursuing a Master's in Personal Coaching and Organizational Leadership, she is certified in personality questionnaires and conflict management. Fluent in English, Italian, and Spanish, she contributes to research and provides hospitality training.
Dr. Antonio Moya
Antonio Moya, faculty since 2008, specializes in Real Estate, Finance, and Strategy. He holds a PhD in Finance and an MBA from IE Business School, with certifications in real estate and finance. His dynamic teaching blends theory and practical insights, preparing students for industry challenges.
Juan José Calvo
Juan José Calvo, with over two decades in leadership at Indra and Everis, holds an MBA from IE Business School and a Master's in Telecommunications Engineering. His industry knowledge and passion for innovation provide students with practical insights and strategic perspectives. Fluent in Spanish and English, he contributes to academic research and professional development.
Program modules at a glance
Module 1 A practical approach to Protocol and Etiquette
This course explores protocol and etiquette for professional, social, and official settings. Participants develop the cultural awareness and practical skills needed to communicate and deliver exceptional hospitality service in international environments.
+ Residential week
Advanced Hospitality Operations
Explore hospitality operations and performance management, discovering how cost control, budgeting, and resource optimization can improve business performance. Develop the skills to evaluate operations and implement effective solutions across rooms division and food and beverage departments.
Marketing Strategies for Hotel Management
Explore digital and omnichannel marketing in hotel management, discovering how technology and customer insights can create value, build lasting relationships, and develop sustainable products and services for today’s digital travelers.
Module 2 Leadership and Organizational Behaviour
Explore effective hospitality leadership and organizational behavior, developing the self-awareness and people-management skills to lead diverse teams, manage change, and drive engagement and continuous improvement.
Revenue Management
Explore revenue management strategies and discover how demand, pricing, and forecasting can drive hotel performance. Develop the skills to optimize assets, maximize revenue, and support sustainable growth.
Innovate, Alternative & Sustainability Trends in Tourism
Explore innovative and sustainable trends in hospitality, discovering how responsible travelers are shaping new experiences and destinations. Participants develop the skills to identify opportunities, embrace innovation, and create responsible strategies that deliver value for businesses and travelers.
Module 3 Advance Finance and Budgeting
This course explores protocol and etiquette for professional, social, and official settings. Participants develop the cultural awareness and practical skills needed to communicate and deliver exceptional hospitality service in international environments.
+ Residential Week
Data Analytics for decision making
Explore the principles of budgeting, forecasting, and financial planning and discover how advanced tools can support better business decisions. Through practical exercises and Excel-based analysis, participants learn to estimate revenues and expenses, assess performance and manage risk using forecasting, scenario analysis, sensitivity analysis, and Monte Carlo simulation.
Module 4 International Human Resources
Explore the key principles of human resources management in an international hospitality environment and discover how effective people strategies can create a competitive advantage. Participants develop practical insights into recruitment, performance management, employee development, and total rewards, while exploring how globalization is transforming the way organizations attract, develop, and retain talent.
Entrepreneurship and Business Modelling
Explore the principles of entrepreneurship in the hospitality industry and discover how to turn ideas into viable business opportunities. Through business modeling and value-driven decision-making, participants develop the skills to launch new ventures, lead projects, and apply an entrepreneurial mindset within existing organizations.
Module 5 International Business Strategy
Explore international management and global business strategy in hospitality, discovering how complex markets, technology, data, and cultural differences shape strategic decision-making. Develop the skills to analyze global business environments and adapt strategies across diverse international markets.
Hospitality Real Estate & Investment
Explore the hospitality industry from both operator and real estate investment perspectives, discovering their priorities, objectives, and competing interests. Develop an understanding of how these perspectives shape investment decisions and hospitality business performance.
Crisis Management
Develop the skills to identify risks, anticipate potential disruptions, and build effective contingency plans in a rapidly changing business environment. Through a practical and strategic approach, participants learn to manage crises, protect organizational assets and reputation, and navigate challenges such as misinformation, social media risks, and unexpected events.
+Applied Research Project
+ Residential Week
Residential weeks
Comprehensive learning,
brilliant networking
A unique element of our Executive Master's program in International Hospitality Management is the opportunity for participants to spend three weeks on campus in Marbella.
During these carefully organized Residential Weeks, you will:
• Attend in-person classes taught by international faculty
• Interact with guest experts
• Build strong connections with fellow participants, fostering a solid team spirit
Hear from our students
Program entry requirements
Short programs
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