Executive Diploma of Advanced Studies in International Hotel Management

Executive Diploma of Advanced Studies in International Hotel Management

Designed for experienced hospitality professionals, this Executive Diploma provides a strong foundation in the operational, commercial, and financial principles essential to managing a department, business area, or hotel operation in today’s competitive international environment.

The program is structured around three modules, combining hotel management fundamentals with contemporary concepts shaping the future of the industry. Delivered in a flexible blended/hybrid executive format, it is purpose-designed to fit alongside your professional role and personal commitments. While the program can be completed within 6 months, participants have up to 24 months to complete their studies, providing greater flexibility to balance their education with their career and personal life.

Participants develop practical skills in operations, marketing, revenue management, financial decision-making, and leadership, while gaining valuable industry insight and opportunities for executive-level reflection.

Build the expertise and confidence to lead effectively, and establish a strong foundation for progression toward the Executive Master of Advanced Studies.

Format: Executive education

Location: Blended Online + Residential weeks

Duration: 6 months of executive education + Internship (Optional)

Total credits: 15 US / 30 ECTS

Intake: Spring & Fall

Hospitality Immersion Program

Optional

3 Modules

Classes available 24/7 + Two Residential Weeks

Program highlights

Covers key topics for hotel managers

100% online with 2 weeks on-campus

Classes available 24/7

Program details

Module 1

Hospitality Immersion Program (optional)

A Practical Approach to Protocol and Etiquette

Advanced Hospitality Operations

Marketing Strategies for Hotel Management

+ Residential week

Module 2

Leadership and Organizational Behavior

Revenue Management

Alternative & Sustainable Trends in Tourism

Module 3

Advance Finance and Budgeting

Data Analytics (digital) for decision making

+ Residential week

Further study options

We offer flexible program paths tailored to hospitality professionals. Students have the option to complete two extra modules to obtain an Executive Master of Advanced Studies in International Hotel Management.

Flexible Completion & Residential Weeks While the program is designed to be completed in 6 months, participants have the flexibility to extend their studies for up to 24 months, allowing them to balance their learning with professional and personal commitments. Residential weeks are scheduled within Modules 1 and 3; if participants are unable to attend their assigned cohort, they may join the corresponding residential week with one of the next three cohorts.

Discover more about our expert faculty team

Anne DeBard

Expert in service excellence, etiquette, and luxury codes. Founder of AD Excellence and EAF, she trains staff in luxury hospitality and retail, working with top brands like Ritz Paris, LVMH, and Mandarin Oriental. She also works with private households and delivers international seminars.

Cristina Borges

CMO at Sublime Hotels, Cristina leads marketing and brand strategy for Sublime Comporta and Sublime Lisboa. With a background at Puente Romano, she brings award-winning expertise in luxury hospitality marketing, blending wellness, sustainability, and local culture to shape unforgettable guest experiences.

Dr. Ainhoa Otamendi

Ainhoa Otamendi, faculty since 2013, holds a PhD in Psychology and a PGD in HR Management. Pursuing a Master's in Personal Coaching and Organizational Leadership, she is certified in personality questionnaires and conflict management. Fluent in English, Italian, and Spanish, she contributes to research and provides hospitality training.

Dr. Antonio Moya

Antonio Moya, faculty since 2008, specializes in Real Estate, Finance, and Strategy. He holds a PhD in Finance and an MBA from IE Business School, with certifications in real estate and finance. His dynamic teaching blends theory and practical insights, preparing students for industry challenges.

Juan José Calvo

Juan José Calvo, with over two decades in leadership at Indra and Everis, holds an MBA from IE Business School and a Master's in Telecommunications Engineering. His industry knowledge and passion for innovation provide students with practical insights and strategic perspectives. Fluent in Spanish and English, he contributes to academic research and professional development.

Program modules at a glance

Module 1 A practical approach to Protocol and Etiquette

This course explores protocol and etiquette for professional, social, and official settings. Participants develop the cultural awareness and practical skills needed to communicate and deliver exceptional hospitality service in international environments.

+ Residential week

Advanced Hospitality Operations

Explore hospitality operations and performance management, discovering how cost control, budgeting, and resource optimization can improve business performance. Develop the skills to evaluate operations and implement effective solutions across rooms division and food and beverage departments.

Marketing Strategies for Hotel Management

Explore digital and omnichannel marketing in hotel management, discovering how technology and customer insights can create value, build lasting relationships, and develop sustainable products and services for today’s digital travelers.

Module 2 Leadership and Organizational Behaviour

Explore effective hospitality leadership and organizational behavior, developing the self-awareness and people-management skills to lead diverse teams, manage change, and drive engagement and continuous improvement.

Revenue Management

Explore revenue management strategies and discover how demand, pricing, and forecasting can drive hotel performance. Develop the skills to optimize assets, maximize revenue, and support sustainable growth.

Innovate, Alternative & Sustainability Trends in Tourism

Explore innovative and sustainable trends in hospitality, discovering how responsible travelers are shaping new experiences and destinations. Participants develop the skills to identify opportunities, embrace innovation, and create responsible strategies that deliver value for businesses and travelers.

Module 3 Advance Finance and Budgeting

This course explores protocol and etiquette for professional, social, and official settings. Participants develop the cultural awareness and practical skills needed to communicate and deliver exceptional hospitality service in international environments.

Data Analytics for decision making

Explore the principles of budgeting, forecasting, and financial planning and discover how advanced tools can support better business decisions. Through practical exercises and Excel-based analysis, participants learn to estimate revenues and expenses, assess performance and manage risk using forecasting, scenario analysis, sensitivity analysis, and Monte Carlo simulation.

+ Residential week

Residential weeks

Comprehensive learning,

brilliant networking

A unique element of our Executive Diploma of Advanced Studies program in International Hotel Management is the opportunity for participants to spend two weeks on campus in Marbella.

During these carefully organized Residential Weeks, you will:

• Attend in-person classes taught by international faculty

• Interact with guest experts

• Build strong connections with fellow participants, fostering a solid team spirit

Hear from our students

Program entry requirements

→ Admission criteria

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